A Very Genius Gluten Free Afternoon Tea at Claridges

Once in a while something random, something very removed from your normal life comes along, takes you out of your normal everyday experience and knocks your socks off. Such was the case when a PR agency contacted me having found my blog to invite me to an event on behalf of one of their clients. Interesting, I thought. How random (but very cool) cyberspace is that they found me. When they sent through the details and I found out that not only it was Afternoon Tea at Claridges hotel (one of my favourite London hotels) and that it was organised by none other than Genius Bread. Well, I was beyond excited!

Lucinda Bruce-Gardyne is a trained chef, cookery book author and mother of 3 children, 2 of whom have food allergies.

All photos copyright David Munns photography

She explained the driver behind her search to develop a bread was her gluten intolerant son for whom she wanted to make a ‘normal’ gluten free loaf. One which her son could take to school in sandwiches and be just like his friends.

With advance notice, Claridges are able to serve gluten free afternoon tea as part of their regular afternoon tea service. Prepare yourselves for some seriously, deliciously knock out gluten free eye candy, people!

Here’s a photo before the Afternoon tea was served:

The selection included the following sandwiches all on Genius gluten free bread:
– Smoked salmon with horseradish and dill
– Egg and cress
– Organic chicken with lemon remoulade

The delicious sweet treats included:
– Freshly baked raisin and apple scones with Devonshire clotted cream and strawberry preserve
– Raspberry and rosewater macaroon (which a fellow table mate dubbed “dessert burgers”!!)
– Chocolate Ondulay cake (one serious chocolate overload)

Oh yes. It’s gluten free SCONES!

More gorgeous sweet treats:

What I really enjoyed (apart from the utterly delicious food) was meeting the team behind Genius who were energetic, enthusiastic and motivated people who were passionate about their brand. They were keen to seek feedback on existing products and future product lines. A fellow GF blogger and I offered some suggestions of things we really missed eating and we’d love Genius to produce. These included a seeded brown loaf, the Claridges/Genius scones and quiche. Yum…gluten free quiche, now wouldn’t that be nice?! The Genius team explained their philosophy in developing products was based around “yummy and hooray”. The “yummy” test involved asking if the product was as delicious and good as its gluten containing counterpart and “hooray” because it’s gluten free.

It was a complete pleasure to attend the Genius gluten free Afternoon Tea at Claridges. Based on the passion and positive energy in the room, Genius are surely a brand going places. They have plans to expand both their product lines and also into mainland Europe and the US. Great news for anyone with a gluten intolerance, and not just those based in the UK.

Next blog post: The Genius Goody Bag!


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  1. Carol Ann
    June 3, 2010 / 12:27 pm

    Oh you were there too! Shame we didn't get to meet!

  2. Gluten Free Mrs D
    June 7, 2010 / 7:48 am

    Yes, that's a real shame! For once it would've been good to have name tags.

  3. Afternoon Tea Fan
    March 19, 2011 / 11:56 pm

    I’m salivating, just looking at the pictures.

    • Gluten Free Mrs D
      March 20, 2011 / 11:54 am

      Thanks for stopping by my blog! Afternoon Tea at Claridges really was fantastic. I have to say, what an amazing time you must be having, 50 Afternoon Teas in 24 months, all over the world. That is just fabulous – I’m very envious but I do think you should include Claridges in your Top 50!

  4. Helen
    July 28, 2011 / 10:13 pm

    WOW you lucky ladies xx

  5. Billie
    October 19, 2013 / 10:15 pm

    Am I the only one who is not keen on Genius products? I find their bread and cakes taste a little artificial. I believe they contain too much raising agents and doesn’t taste like great homemade baked goods.