Warburton’s: Another Fail…

Ever the optimist, I decided to give Warburton’s another go after trying their gluten free white rolls. You can read my review here.

My local Waitrose has taken to stocking the Warburton’s gluten free white and brown sliced loaves in place of their usual stock of Genius bread. So I decided to pick up a sliced brown loaf and try.

adventures of a gluten free globetrekker Warburton's: Another Fail... Gluten Free Products

What a let down!

The bread had some kind of air pocket in the top of the loaf which meant that each slice was impossible to remove from the loaf. The top disintegrated and detached from the rest of the loaf.

adventures of a gluten free globetrekker Warburton's: Another Fail... Gluten Free Products

These are the ONLY 2 slices from the whole loaf I managed to remove from the packet with some possibility of eating.

adventures of a gluten free globetrekker Warburton's: Another Fail... Gluten Free Products

I have never written a complaint letter before. Normally I just chalk these things up to experience but this time I was so annoyed a company could sell a product in this state, I decided to write to Warburtons. I don’t work in the manufacturing industry but I would have thought it’d be usual to have a quality control function ensuring consistently high standards are met? I can only assume Warburtons are not doing this since I have seen so much traffic of gluten free blogs and Twitter about exactly the same problem as I experienced with the Warburton’s loaf.

I sent a message online about the poor quality of the gluten free bread via the Warburtons website contact form as I could not find an email address or telephone number on their website to contact them directly. After a couple of weeks they emailed me back and thanked me for bringing the matter to their attention and requesting my address so that they could send me some vouchers as compensation. In the letter I later received Warburton’s said, “This matter has been reported to your local bakery and will be thoroughly investigated.” Umm.. “YOUR local bakery”?? The Warburton’s website states they have a dedicated bakery specifically for baking their wheat and gluten free goods? So looks like they sent me a standard response! They did also send me 5 x £1 off vouchers but at the moment I am unlikely to be buying any more Warburton’s gluten free bread.

adventures of a gluten free globetrekker Warburton's: Another Fail... Gluten Free Products

The frustrating thing is that the Warburtons loaf actually tasted really good. But what’s the point of having a good tasting bread if you can’t get it out from the packet because it disintegrates so completely? Luckily the vouchers until 2013 so perhaps Warburtons will have sorted their air pocket issues by then.